Search Volume is the average number of queries made for the past year.
Popular keywords and high-volume keywords are easy to understand. High volume keywords are used by many people, and popular keywords are used by a lot of people. Long tail keywords are harder to understand.
High traffic keywords are expensive because there are many others who want them as well. Competition is high because everyone wants those keywords.
Broad phrases have questionable intent – For a phrase to get lots of search volume, it usually has to be a short keyword. In fact, it’s often the case that the top searched terms on Google have multiple meanings, making it difficult to target a term. Broad phrases offer slightly less relevant traffic for businesses.
Search volume doesn’t fluctuate much, and targeting these keywords can be a quick way to get traffic. But, if you’re looking for something new, then the keyword research process is going to take longer than usual.
Long-tail keywords are more popular than ever before. But you need to know how to use them effectively. We’ll show you how to do that.
Paying Less For Popular Keyword Searches
Popular keywords are usually more expensive than other keywords. To get better rankings for less money, you’ll need to improve your quality score.
- Raise your click-through rate by writing keyword focused ad copy that appeals to people on an emotional level.
- Use all available ad extensions, including sitelinks.
- Landing pages should be focused and relevant to keywords. A landing page offering similar messaging to the ad clicked on is more likely to convert a visitor into a lead.
Group Your Most Popular Search Keywords
Courtesy: Ahrefs
Organic search drives more traffic than paid search. High-traffic keywords should be prioritized for SEO purposes.
Each word should be given its own group. This will help us avoid having a low quality score. We’ll also be able to target each group separately.
Better yet: while we’re creating a keyword group for this term, why not surround it by keywords that search engines will see as closely related? We’ll also want to make sure these keywords are all linguistics similar. This way, you can easily write ad text variants that speak to the entire ad group.
Go Beyond The Most Popular Searches
While it seems counter intuitive, focusing only on popular keywords isn’t enough, as the competition is so high, and it’s extremely hard to drive traffic through popular keywords alone, because the competition.
Broad keyword research is essential to grow your audience. You should avoid wasting money on unqualified traffic.
Learn more about how you can improve your search engine optimization (SEO) using the free Google Ads performance grader.
