What is Keyword Research?

Keyword research is the process of discovering what people are searching for online. It helps you understand how your website ranks in search results. 

You can use this information to improve your content and optimize your site for keywords.

What Is Search Volume?

Search volume is the number of searches performed per month. We use this data to determine the popularity of any keyword or phrase.

Search volume shows how many times per year a given keyword gets searched. 

Because the search demand for many words tends to fluctuate from year to year, the number that we show you is an annual average based on historical data. We use this information to help you plan your ad campaigns.

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Top Google Searches In Your Niche

Did you know that you can find the most popular keywords using the keyword idea reports in Google Keyword Planner? You can even sort them by monthly search volume!

Popular keywords and high-volume keywords are easy to understand. However, when you start looking at the long tail of search queries, things get complicated. 

You need to learn about negative keywords, how to use them effectively, and how to manage them properly.

High competition means that there are many competitors who want to rank for these keywords. This makes it harder to get top rankings.

Popular keywords are often the most costly ones. You’ll need to improve your quality score in order to lower the price per click.

Raising your click-through rate is one of the most important things you can do to increase your quality score. You should write keyword focused ad copy that appeals to people on an emotional level. 

You should make use of all the ad extensions you can, such as Sitelinks.

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Organic search drives the most traffic for the following keywords: cell phones, laptops, and LCD monitors. Free keyword research shows us that these are high-volume keywords. So, what should we do with them?

Each word should be given its own group. This will help us avoid getting penalized by the quality score. We can also use this opportunity to create more relevant ads.

Better yet: while we’re creating a keyword group for this term, why not surround it by keywords that search engines will see as closely related? 

We’ll also want to make sure these keywords are all linguistically similar: that way, I can easily write ad text variants that speak to the entire ad group.

Remember: While it seems counter intuitive, focusing only on popular keywords isn’t enough. 

As an SEO strategy, it’s extremely difficult to drive traffic through popular keywords alone, because competition is so high. The same goes for PPC. And either way, for healthy growth, you’ll need to target mid-and long-tail searches.

Broad keywords should be used to grow your audience. Don’t spend money on unqualified traffic.

What Is A Keyword Rank Checker?

There are many great tools that help you monitor your site’s ranking. These tools include Google Analytics, Google Search Console, Moz, Alexa, Compete, Quantcast, and more.

Keyword rank checking functionality is integrated into three core tools. All keywords are ranked and tracked. Useful data about the current top ranking pages is uncovered.

  • Traffic: The estimated total organic search traffic from all your tracked queries combined. 
  • SERP Features: The number of owned SERP features for your tracked keywords. 
  • Positions: Increase and decrease in rankings across all tracked queries. 

Mobile-First Indexing

Mobile-first indexing means that Google now prioritizes mobile searches over desktop searches. This is because most people use their phones first when searching for something online. 

To make sure your site appears high in the rankings, you need to optimize your content for mobile users.

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